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Develop a fresh style guide that matches the wildly refreshing flavors of SOBE beverages.


We created a tactile, 3-ring-binder style guide that puts adventure seekers and their SOBE beverages front and center while providing clear stylistic direction for the designers who will use the guide to create SOBE branded merchandise Рshirts, bottles, and other cool stuff.


Our design team worked closely with SOBE to understand the thirsty thrill seekers who buy their products. This was an important first step in creating a style guide that would set the tone for future merchandise development.

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