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Redesign the TummyZen website to pivot the target audience from the trade to consumers.


The new TummyZen site compliments the beauty of the packaging, explains the science behind the product, and gives consumers a clear understanding of why they should choose TummyZen. The outcome is a streamlined, mobile-first shopping tool that consumers can use at-shelf (in major retailers like Target) to encourage their purchase decision.


Our content and design team used the website redesign as the springboard for discussions about the TummyZen brand narrative. This discovery work created the foundation for the site’s architecture and every aspect of the user experience.

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