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Design a web experience that makes a complex variety of personal care products less complex.


We organized the web interface so that White Rain’s products are easily findable on all devices. Applying our Responsive Build Kit, we built the site with backend efficiencies for parent company High Ridge Brands, while maintaining the unique qualities of this classic brand.


Our design team wanted to ensure that the new site reflected White Rain’s heritage so they incorporated the silhouette shape from the package design into the web design. We believe it’s small touches like these that make the biggest difference.

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